BP New Zealand

Winner
2018
BPMe: The little app redefining the 'service' in service stations

BPMe is a technology first, designed and developed in New Zealand, for a global business. BP has transformed the chore of paying for your petrol into a simple, effortless and enjoyable experience that is saving Kiwis minutes that add up to more than 25,000 hours. In creating a payment and coffee pre-order app they have not only learned invaluable amounts about our customers but they have created a reason for their customers to choose BP more often, resulting in a 6 – 10% uplift in frequency. BPMe has delivered our brand promise – ‘Go your way’ - giving people greater freedom and control and created a complete customer centric and insight led experience.

www.bp.com