Energy Online is a challenger brand of Genesis Energy that has grown its customer base to 73,000 customers, with a focus on simple and effective energy retailing. Its key promise is “Brilliantly Simple Energy Powered by Passionate People”
It has doubled its gas customers in the past 12 months. This huge increase in customer numbers is due to becoming a truly national energy brand despite the level of competition in the New Zealand energy retail market.
Energy Online has embraced innovation through the launch of a new website and MyAccount functionality to better meet the needs of a group of consumers increasingly seeking online options.
The company has consistently achieved an overall satisfaction score of 85% in the Consumer New Zealand Survey in 2014 and 2015. Customer comments include “Keen to resolve any issues quickly. Happy to provide support when requested.” And “they re-organised our plan and saved me about double the competitor’s deal, so very satisfied with the service and outcome”.